Landing Page Spec - Financial Projections Prompt Builder ($300 / 1 yr)
What the landing page for the premium Projections Prompt Builder needs. Draft copy included - tune the voice, but this is buildable as-is. On-brand (direct, empowering, a little irreverent; glitch on punch words). This doubles as the template for any premium add-on tool landing page.
URL idea: /tools/financial-projections (or /playbooks/financial-projections). Reuse the playbook landing layout, with a premium treatment.
1. Hero
- Overline: PREMIUM ADD-ON · PROJECTIONS PROMPT BUILDER
- Headline: Your financial model, built one tab at a time - by you and an AI CFO.
- Subhead: Answer a few questions about your business. Get a consultant-grade prompt that turns Claude into a fractional CFO and builds a real, linked 10-tab model - revenue, costs, runway, the works. No finance degree required.
- Price badge: $300 · one year of access
- Primary CTA: Get the Projections Builder (→ Coming soon / Stripe)
- Trust line under CTA: A first-draft planning aid - not financial advice. You validate with your accountant.
2. The problem (one short block)
A blank financial model is where good businesses freeze. Spreadsheets are intimidating, a consultant model runs $2,000-$5,000, and generic templates don't fit your business - meanwhile your bank or investor wants numbers. This gets you a real model in an afternoon.
3. What you actually get (the deliverable)
A live, linked 10-tab model - not static tables you can't change:
- Assumptions (the control panel - change one number, the whole model updates)
- Revenue - up to 3 streams, built monthly
- COGS & gross margin
- Unit economics - CAC, LTV, LTV:CAC, payback
- OpEx & people - W2 full-time, part-time, benefits, and contractors
- CapEx & depreciation
- Two P&L views - operating (pre-financing) and full (to net profit)
- Cash flow & runway - shown before and after a raise, so you see exactly when and how much you need to raise
- Scenarios - base / conservative / upside
- Summary & key metrics + a narrative for your lender or investor
Plus: plain Excel / Google Sheets formulas for every tab (so it's a real working model), and a final equation audit so the numbers tie out.
4. How it works (3 steps, with icons)
- Answer ~15 questions about your business, costs, and cash.
- Copy your tailored prompt - we assemble it for you.
- Paste into Claude - it builds the model tab by tab, and you review and tweak each one before moving on.
5. Why it's worth $300 (value comparison)
| Option | Cost | Reality |
|---|---|---|
| Hire a consultant | $2,000-$5,000 | days of back-and-forth |
| Blank spreadsheet | "free" | you freeze, or get it wrong |
| Generic template | $50-$300 | doesn't fit your business |
| This | $300 / yr | fits your business, you own it, built in an afternoon |
6. Who it's for
Founders raising or borrowing; owners deciding can I afford to hire / buy equipment; anyone who needs real numbers, not vibes. (Not the casual dabbler - this is the serious-planning tier.)
7. Trust & guardrails
It runs its own equation & consistency check before it's done - but AI can still make mistakes, so it's built to be validated with your accountant before you rely on it or hand it to a lender/investor. Your inputs never leave your browser.
8. Pricing
$300 - one year of access. Not a subscription trap: one year, yours to use as often as you want. We keep adding value each year (new model types, updated tabs, new scenarios), so renewing is a no-brainer when the time comes.
9. FAQ
- Is this just a prompt? It's a guided builder that assembles a consultant-grade prompt and walks you through building a real, checked model. The prompt is the engine; the model is the deliverable.
- Do I need to be good with numbers or Excel? No. It's plain-English and explains every formula and where it goes.
- What AI do I need? It's built for Claude (works on the free tier; better on paid).
- Will the numbers be right? It checks its own equations and ties the model together - but treat it as a strong first draft and validate with a professional.
- What if I have no business yet? Works for pre-launch too - it asks for your starting investment instead of historicals.
10. Final CTA
Repeat the price + button. Sub-line: "Stop staring at a blank spreadsheet. Build the model this week."
Assets needed
- Hero/preview image (a clean mock of a couple of model tabs, on-brand).
- 1-2 sample-tab screenshots (Assumptions + Cash flow/runway) for sections 3/5.
- Price badge ($300 · 1 yr).
- The cover thumbnail (consistent with the other product cards).
Build notes
- Reuse
src/layouts/Layout.astro+ the playbook landing styling; add the value table + FAQ. - CTA = "Coming soon" placeholder until the Stripe link exists; gate delivery (PDF/tool link) behind purchase per the monetization notes.
- Keep PDFs/tools private - the page sells access; it doesn't expose the asset URL.