GTM

Go-to-market strategy. The "why and where" behind everything in ../MARKETING/.

Suggested docs as they come up:

• positioning.md: who we're for, the problem, why us, the one-liner
• icp.md: priority customer (women SMB owners, middle America) plus the other three Built For You segments
• offers-and-pricing.md: the funnel ladder and the pricing logic (see wtf-products.md here; its course pricing is stale)
• channel-plan.md: which channels, in what order, and why
• launch-plans/: one doc per launch (e.g. App Store announcement)
• metrics.md: funnel KPIs and targets

Pages

• Landing Page Spec - Financial Projections Prompt Builder ($300 / 1 yr)2026-06-28
• WTF is AI - Product Types & Access Model2026-09-19
• WTF is AI — Product Lineup2026-09-19
• WTF Radio System — Content Architecture & Vocabulary2026-05-21